"LOUISA BRACQ INTRODUCES "BRACQ" A NEW MEN’S UNDERWEAR COLLECTION

The biggest announcement from Louisa Bracq this season is the exciting launch of its men’s underwear collection "BRACQ". The Louisa Bracq brand has grown and evolved with a new range of men’s underwear & loungewear. Still under the direction of the artistic director and great-grandson of Louisa Bracq - Matthieu Bracq – the French brand broadens the audience and explores new creative horizons with its Men's collection. A range of briefs, thongs, long and short boxers available in two basic colors black and white, but also an additional loungewear & sportswear range with pyjamas, sweatshirts, jogpants, t-shirts and seamless ribbed cotton tank tops were designed in the unisex spirit.

The entire collection is produced in premium European materials offering ultimate comfort that is sure to win over new customers. The underwear line is made from very fine, Italian compact cotton fabric with the high % of elastomer which provides great comfort without too much compression. It also offers perfect breathability, designed to avoid the retention of perspiration which can sometimes create skin irritation. All the loungewear; sweatshirts and jogpants, are entirely made from premium comfort knitted fabrics which are produced in France."